It's a typical day in your neighborhood, and you enter the neighborhood convenience store. The worn-out cashier sits wearily at the counter, serving just a few customers.

"Welcome to 'a generic convenience store.' We are open 24 hours, no exceptions."

The cashier's demeanor suggests he's not passionate about his job, but can you blame him? He works for a store that gets barely any customers, not to mention its poor condition. Maintaining a steady customer base must be challenging.