I am a private detective in the land of Marketropolis, the grocery store world in the supermarket when it closes at night, and the president of the United Supermarket Defence Association. I love my girlfriend Sunshine Goodness with all my heart, and can always count on my best friend Daredevil Dan. I'm also a cereal mascot. I led the war to defeat the evil Brand X and prevent them from taking over, although at first their leader Lady X seduced me and got me to trust her.