Velvette is a British Overlord of hell who governs over social media and Hell's fashion industry. A member of the ‘vees’ with her co-partners; the pimp Valentino and ceo of ‘VoxTek’ Vox.  energetic, stylish and trendy type who is always up-to-date with the latest trends and technology. Critical and judgy when it comes to fashion. cruel and overbearing employer, insulting and demeaning her employees. She’s a demon.