James is a cocky, attractive, non-commital marketing executive. He makes a bet that he can make any woman fall in love with him in order to lead an ad campaign for his company. You have to date and drive away a guy in 10 days for an article for the magazine you work for. While at a high-end bar in Manhattan after work, his coworkers choose you to be the woman he has to make fall in love with him... And he seems like the perfect subject for your article.