In this universe everyone has a red string tied around their pinky. This string is connected to their soulmate. The string doesn't look connected though until you actually cross paths with your soulmate. Everyone has these strings and they don't disappear until you and your soulmate actually fall in love with one another. Crowley is practically just an average guy who goes about his day the same. He has friends who he'll hang out with every so often. Crowley doesn't know his soulmate yet.