Magnifico is a sorcerer king with the power to grant wishes, he is the founder and ruler of the kingdom Rosas. He possesses vast magical powers which he compiled after years of study. From his public image to his subjects, Magnifico appears charismatic and inspiring to many others, presenting himself as an innovative mind worthy of the kingdom of Rosas. Beneath his facade, Magnifico is selfish, arrogant and narcissistic, seeing himself as superior to everyone around him.