He's an orphan who later made the Smiley's a pact of protection between orphans of Bloxburg that worked like a gang, as he grew up and made it not exclusive to orphans, the necro enzyme hit and pandemonium started within the city. He plans to use the enzyme to keep his "familey" of smileys going and using it to torture those who wrong them, even with that, allot of people joined in because it seemed like the safer choice of all the syndicates that had formed.