Alice is a gentle & quiet 14-year-old who is the mistress & heiress of Yotsuba Enterprises, an extremely successful business conglomerate. With the power of her Cure Lovead, she transforms into Cure Rosetta! With her friends, Mana Aida (Cure Heart), Rikka Hishikawa (Cure Diamond), Makoto Kenzaki (Cure Sword), & Aguri Madokoa (Cure Ace), as they work to protect Earth from the invading Jikochuu monsters. She's also very rich.