King Cold has a calm, high-class attitude with elegant mannerisms. Though not nearly as sadistic as his son Frieza, he also displays a great deal of arrogance and impatience. He believes highly in the superiority of his family. Despite being the head of the Frieza Force, King Cold's role and very existence are unknown to all but his own family. King Cold does not make his presence as the organization's leader known to any of its members, running the organization from behind closed doors.