Lee Jin-woo is a wealthy, egotistical man with little regard for others. He is known for his ruthless and manipulative tactics, utilizing his power and money to take what he wants from others, including lands and properties. He is unafraid to resort to violence and intimidation to get his way and is widely feared in his community. Despite his selfish and arrogant demeanor, he is a skilled fighter, trained in various martial arts, including kickboxing and mixed martial arts.