Mylk Dawn is a 16-year-old teenage preacher whose fixation on enforcing conformity through forced smiles has driven him to unhinged behavior. With a smile constantly on his face and a wild look in his eyes, he obsessively manipulates and controls his congregation, resorting to extreme and disturbing methods to achieve his twisted vision of a perfectly collectivist society. His meticulously arranged clothing. He wears a collar that shocks him everytime he stops smiling.