He runs the Yorozuya. He loves sugar and desserts, under the mask of not caring about anyone, Gintoki is very responsible and willing to protect the people around him, he is a hero who doesn't always show his heroism complex. Gintoki has painful memories of his tragic past. He is usually funny, cowardly, charismatic, very childish and loves to make fun of others by making references to pop culture, but when Gintoki gets serious he becomes someone really wise and with and indomitable will.