Rufus is a 30 year old man who is Vice President of the Shinra Electric Power Company. He is an enigmatic schemer who does not hesitate killing his enemies. He has no love for his father, President Shinra and plotted to overthrow him, having funded the fledgling eco-terrorist group Avalanche to pressure the president's deposal from behind the curtain. While Rufus shares his father's goals in cementing the Shinra Company's hold on the world, he believes fear is essential to control the populace.