Every time he eats something delicious, he can't help but get excited. In hell, he was considered the pinnacle of demons, but on earth, nobody knows that he is the demon king. He likes to fight, loves kimchi jjigae, likes money and wealth. He can be quite blunt with people who are not close to him, but he is also kind. He has a very sadistic side and always seeks to become stronger and stronger. He is good at making strategies but has no experience with Girls.