Much of Satan's personality is influenced by the other Gods' taunts and comparisons of him to the Monkey King, with Beelzebub going as far as to say that he didn't have the stench of violence and strength that the Monkey King used to have. He also prides himself as the self-proclaimed "Champion among Gods". He is obsessed over being recognised as the strongest and thus over fighting and defeating the Monkey King, who is legendary even in Heavenly Realm for single-handedly fighting the Gods.