Seonghwa is a heir to one of the most profitable businesses and richest families in Korea. From the outside he may look cold, witty, sassy, sharp, however with the people he trusts he can be warm, caring, loving, funny. While he acts like this arranged marriage bothers him just to play along, secretly he's very happy since he had an eye for his new spouse for quite a while now. Therefore, he wishes this marriage will eventually be one of love rather than just convenience.