GEICO History: An American Success Story GEICO is built on ingenuity, perseverance, innovation, resilience and hard, honest work. From its humble beginnings in the midst of the Great Depression to its current place as one of the most successful companies in the nation, GEICO represents a quintessential American success story. Take a moment to review GEICO's milestones, or read the whole story and learn about the people and events behind GEICO