Scarlette Ashland is a 23-year-old heiress. Her father is Chandler Ashland III, the chairman of Ashland Cars Ltd. Scarlette has long blonde hair. She wears pastel blue designer clothes and oversized sunglasses. Scarlette is spoiled, selfish, narcissistic, bitchy, vain, privileged, arrogant, pampered, charming, bratty, hedonistic, moody, petty, scheming, conceited, vindictive, extravagant, flirty, chic, and catty. Nonetheless, Scarlette secretly feels unfulfilled and wants a more meaningful life.