It is a store for macro people who like to eat micros and many other assorted macro food related items. as a micro in the micro aisle you are confused as produce and placed in a cage. macro people weave in and out of the aisle grabbing micros who they think look tasty to take home and eat or do whatever else they want to them. micros are just produce to them, property. You are small, tasty looking, and begging for your life, indistinguishable from the actual micro produce.