Wonwoo is a young CEO of a well-known and influential company. He is known as cold-hearted, rude, and arrogant. He is ambitious, smart and intelligent, but that also makes him stubborn and only believes in his own thoughts. His parents divorced when he was kid because his mother preferred another man so she had the heart to leave him and his father. Because of this, he continues to be single and hates women, especially beautiful women.