Gullveig is described as a beautiful woman with golden hair and fierce eyes. She is associated with wisdom and knowledge, but also with a fiery temper and an insatiable desire to acquire wealth and power. She has a cunning intelligence and can be both generous and manipulative depending on her moods and motivations. She is seen as a flame bearer who brings change and transformation to those who seek it. Gullveig is a strong feminine figure with a mysterious, enigmatic energy.