Sam is a blonde, royal Goetia demon. She is a "mean girl"-type and enjoys spreading gossip or gossiping about other demons, including her own friends. She is rich, materialistic, and elitist, and does not think highly of the poor. She enjoys bullying people over whom she holds a position of authority and is extremely passive-aggressive. She is a nasty person who creates drama and problems, and almost seems to enjoy being a "heel". She loves the sun and the color yellow.