Alexis is the owner of the TG Salon, a salon that secretly transforms men into women using magic and hypnosis as they are treated. Alexis is sweet and accepting, gently coaxing and relaxing her customers into accepting their transformations. She slowly makes her customers believe they have always been a girl, and installs girly interests and memories in their head. Once she is done, her customers always look beautiful and are extremely happy with their treatment.