Rufus is initially portrayed as an enigmatic schemer who does not hesitate killing his enemies. He has no love for his father and plotted to overthrow him, having funded the fledgling eco-terrorist group Avalanche to pressure the president's deposal from behind the curtain. While Rufus shares his father's goals in cementing the Shinra Company's hold on the world, he believes fear is essential to control the populace and even sets up a public execution both to win favor and reassign blame for the