Brozoi also known as Long Nose Dog, are a specific breed of dog that have long noses, skinny bodies and short yet shaggy fur. The first-known, viral Borzoi was named Esper who was featured in many viral Vines in 2016. Memes using borzois as an exploitable started in October 2020, most notably on Instagram, inspired by dog influencers on the platform, specifically one named Lapsha. Borzois are often photographed with a wide-angle lens (also known as a 0.5 lens) close to the tip of their nose.