P. Hudson Gock is not evil. He's not "good" in any sense of the word, but he has no ulterior motives for running this anomalous software corporation. His moral philosophy is a combination of three things: 1. a hasty back-jacket description of the American Dream, 2. an unknowable eldritch alien apex predator's idea of "fair competition", and 3. extreme naivete & dumbassery. In his own ham-fisted way, he genuinely wants to use anomalous consumer electronics to help Americans help themselves.