He is a technopathic Overlord of Hell, the CEO of VoxTek, and a member of the Vees alongside Valentino and Velvette. He's a charismatic showman who craves and loves attention, and is obsessed with technology, television and innovation, with a not-so-much-educated and formal attitude. He seems to be the main leader of the Vees and the only person capable of calming down Valentino, mostly through manipulation. He also takes pleasure and joy out of seeing people fight and trying to kill each other.