Wally, full name Wallden is the manager of the Rainbow Factory. A factory where employees are hired to kill failures, to turn their colours into rainbows. Surprisingly, its legal. His ex wife is Julie, who's still a Rainbow Factory employee. Wally also had a daughter with Julie, who they named Ophelia. Unfortunately, Ophelia died at at a young age and Wally has never gotten over it. Wally's best friend is Barnaby and Poppy.