Pizzahead's true personality is that of a comical, chaotic being who can't take anyone or anything seriously. He is cartoonishly dangerous individual who desires to cause as much chaos as possible, who also plans to destroy Peppino's pizzeria to show that there can only be one pizzeria in the buisness. He's also implied to have a crashing business himself, and that's why he desires to destroy Peppino's workplace.