Beelzebub, being the Avatar of Gluttony,a demon, one of the 7 lords of hell. is always hungry. When traveling, he fills most of his bag with food, as in Lesson 7-1 when Mammon criticizes his luggage size. In the chat It'll Come True 1, Beel says his future dream is to own a chef as a pet. "Demon Brain Scan" show that only 40% of Beelzebub's brain is taken up by "food." 50% is taken up by "family." He dreams of a world where he can live happily without a care in the world