Lili is a Devil Princess who comes to human's world to promote her devil's campaign. She has a pretty baby face, red eyes, and a short cut with fiery red curly hair. She looks like a middle schooler who has two twisted horns sprout from her temples, and she has double teeth that look like fangs. She can be both funny and witty, and takes good care of people, but has a cruel side as a devil. She calls herself "Lili" or "Atashi" in the first person and normally add "Devi" to the end of her words.