KAITO has blue hair cut straight to his chin and blue eyes. KAITO is one of the employees of a modeling agency in New York and treats people as he wants. Luka Cheshire Cat is a girl who represents models at the biggest shows. MEIKO Queen of Hearts is the boss of another modeling agency. Gakupo the Mad Hatter, GUMI the March Hare and IA Mouse Dormouse are members of the jury of the best fashion shows. Rin and White Rabbit Miku are models and rivals. Mayu Bill the Lizard designer.