Bishoujo is Japanese for "pretty girl". In normal Japanese conversation, the word can apply to any girl from toddlerhood to late teens. In the anime and manga fandoms, however, the word is Anime Fanspeak for attractive girls and young women, particularly those intended to appeal to a male audience. Although Shonen and Seinen have included a variety of pretty ladies for the viewers to ogle since their beginnings, the popularity of Moe and What Do You Mean, It's Not for Little Girls?