Bro Thinks He's Him and I'm Him are catchphrases predominantly used in sports and athletic culture. "He Thinks He's Him" is a taunt used to describe men that are supposedly trying to emulate iconic figures in their field, while "He Is Him" is a phrase used to celebrate a man's efforts as impressive or successful. The catchphrases appear to have first entered widespread use in online sports reporting in early 2021. In 2023, however, the phrase entered more common use, with people using "He's Him"