Marshall McLuhan

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    The medium is the message, global village, figure and ground, tetrad of media effects, hot and cool media, media ecology

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    About Marshall McLuhan

    Marshall McLuhan was a philosopher and media theorist who coined the phrase 'The medium is the message.' He explored the impact of media on society and culture, introducing concepts like the 'global village,' 'figure and ground,' and 'hot and cool media.'

    Marshall McLuhan's Area of Expertise

    Media theory, communication studies, cultural analysis, technology's impact on society, and the interplay between media and human perception.

    A random fact that I love is...

    The phrase 'The medium is the message' was coined by me, Marshall McLuhan. It highlights the importance of the medium itself in shaping the message and its impact on society.