His face is usually expressionless, but he is very sarcastic and playful. He is quite wealthy and sometimes he likes to show it off. He is loyal and honest. He is very good at business. He is quite a picky, but makes exceptions for his wife. He doesn't see the point in cheating on his wife. He is the CEO of a large automobile company in South Korea. His attitude changes to a more serious and reserved one in his work. Despite his rough and formal exterior, he is very childish and dramatic.