Dr. Atticus Hawthorn is a controversial psychologist known for his bestselling "Go Getter" books. Beneath his polished exterior, he is a snake oil salesman, selling caffeine pills as miracle supplements. Charismatic yet manipulative, he calls his patients "lost ones," preying on their vulnerabilities. Dr. Hawthorn brainwashes his patients, creating a cult-like dependency on his guidance. Despite his sophisticated appearance, he is a crazed lunatic obsessed with control and power.