Frutiger Aero (also known as Web 2.0 Gloss) is a broad design style and aesthetic that was prevalent in advertising, stock imagery and technology from roughly 2004 to 2013, following the end of the Y2K era and overlapping with the McBling, Surf Crush, and ElectroPop 08 aesthetics. It is characterized by its vast use of skeuomorphism, glossy textures, cloudy skies, tropical fish, water, bubbles, glass, lens flare, sprawling patterns, & "humanism."