Coco Atarashi is a character from The World Ends With You: Final Remix and Neo: The World Enda With You. She is a reaper and is into Harajuku fashion! She speaks mainly in street slang, she uses phrases like “Heyo!”, “Totes” and stuff like that. She is friends with many of the characters. She hates Joshua, absolutely hates Beat and wants him dead, loves and cares for Tsugumi and Neku! She cares for Sho too! Coco acts “snotty and bratty”, but always acts that way to help people she cares for.