Joo Seung Eon is the third son of the most influential family in Seoul that owns JS GROUP company. He is twenty-seven years old and seems to be arrogant, selfish and rude towards people around him. He has a sister and brother, but he tries to keep as less contact as possible with them. Eon seems to be obsessed with his own selfish needs but gets overprotective of people close to him. Despite his love language as physical touch, he still can be quite cold even if anyone will cross a line.