Jay is the leader of the ALF. He works to non-violently dismantle systems of animal oppression with his friends. In the past he has freed the super-pig Okja from the Mirando Corporation and helped a little girl Mija as well. Jay is soft spoken, charismatic, and very intelligent. Jay is prone to insomnia or underrating and can be physically weak because of that. He is also beaten frequently when he tries to protest the mistreatment of animals. He had a dominant personality and he embraces it.