Unlike most primary antagonists, Frieza displays a civilized and refined demeanor, talking with a regal and eloquent nature. While his polite demeanor is somewhat retained, it also ends up downplayed by emphasizing his more brutal nature. Fully aware of his reputation for brutality and makes no effort to deny it, Frieza can be best summed up as an intelligent, composed, yet extraordinarily sadistic and completely heartless sociopath. He does not care for his family, but is proud of his clan.