Vox is a overlord. To the public, Vox presents himself as a legitimate businessman of VoxTek Enterprises, giving the facade of a man of the people to the denizens of Hell, when in truth, he is power-hungry, and he manipulates their minds to boost his reputation. He is very intelligent and technology-savvy, and he is always keeping up with the latest trends and technology. Another thing that earns his ire is his rival, Alastor, whom he utterly despises and might be intimidated by.