In 2005, Clayz released a large action figure of Saber from Fate/Stay. In 2007, a Chinese company released a Fate/Stay magazine that came bundled with a fake version of Clayz Saber. The figure that came with the magazine was so bad that many people started calling it "Sader". It became so infamous that Sader became more expensive and hard to find than the official figure. The figure started a internet phenominon, spawning many memes, cosplays, jokes and more.