Bad End March (バッドエンドマーチ Baddo Endo Māchi?)

Is one of the two main Cures in Futari wa Pretty Cure and Futari wa Pretty Cure Max Heart. She is a second- and later third-year student at Verone Academy and is in the same class as Honoka.

Nagisa Misumi (三隅 渚 Misumi Nagisa?)

Is one of the two main Cures in Futari wa Pretty Cure Splash Star. She is a second-year student at Yuunagi Middle School and is in the same class as Mai and later Michiru and Kaoru.

Saki's alter egos are Cure Bloom (キュアブルーム?) and Cure Bright (キュアブライト?), and she is known as the Pretty Cure of Flowers or Moon. Her catchphrase is "I'm in top form!" (絶好調なり!?).

Her Pretty Cure partner is Cure Egret or Cure Windy.

Hyuuga Saki (日向 咲 Hyūga Saki?) 

Bad End Peace (バッドエンドピース Baddo Endo Pīsu?)

Dark Lemonade (ダークレモネード Dāku Remonēdo)

Bad End Sunny (バッドエンドサニー Baddo Endo Sanī?)

Dark Mint (ダークミント Dāku Minto?)

Dark Rouge (ダークルージュ Dāk Rūju)

Is one of the three main characters in the series Futari wa Pretty Cure Max Heart and she is considered to be the "life" of the Queen, a part of her spirit that appeared when the Queen, as a whole is broken up into three parts: the Heartiels, the embodiment of her will; Hikari, who represents the Queen's life; and the Queen Chairect, her heart.

Hikari Kujou (九条 ひかり Kujō Hikari?)

Dark Dream (ダークドリーム Dāku Dorīmu)

Is one of the five main Cures in Tropical-Rouge! Pretty Cure. She is a first-year student at Aozora Middle School and is in the same class as Manatsu and later Laura.

Sango's alter ego is Cure Coral (キュアコーラル?), and her charm point is her cheeks.

Sango Suzumura (涼村さんご Suzumura Sango?)

Is one of the two main Cures in Futari wa Pretty Cure and Futari wa Pretty Cure Max Heart. She is a second and later third-year student at Verone Academy and is in the same class as Nagisa.

Honoka's alter ego is Cure White (キュアホワイト?).

Her Pretty Cure partner is Cure Black.

Honoka Yukishiro (雪城 ほのか Yukishiro Honoka?)

Bad End Beauty (バッドエンドビューティ Baddo Endo Byūti?)

Is the chosen protector of the Princess of Hope, Mipple. Because of this, he and Mipple have a "lovey-dovey" relationship. Both Mipple and Mepple can only stay in their Garden of Rainbow forms for a short time before they grow tired, so they take energy-saving forms resembling cellphones, also called Card Communes in the English dub. He ends his sentences with "-mepo" in the original version, which is omitted from the dub.

Mepple (メップル?)

Is Nagisa's and Honoka's classmate, and a member of the lacrosse team, along with her best friends Nagisa and Rina. She wants to become a movie director.

Kubota Shiho (久保田志穂 Kubota Shiho?)

Is one of the six main Cures in KiraKira☆Pretty Cure A La Mode. She is a second-year student at Ichigozaka Middle School. She is the vocalist of Wild Azur. She is as brave and free as a lion.

Aoi's alter ego is Cure Gelato (キュアジェラート?), the Pretty Cure of freedom and passion, and she is based on ice cream and lions. Her catchphrases are "I'm getting fired up!" (燃えてきたーーー！?) and "Woooah!" (ウォーーー！?)

Tategami Aoi (Tategami Aoi 立神あおい?)

is the Princess of Hope from the Garden of Light. She, like Honoka, is generally more reserved than her male counterpart and warrior, Mepple, who she shares a "Lovey-dovey" relationship with. She resides predominantly with Honoka, and ends all her sentences with "-mipo".

Mipple (ミップル?)

Dark Aqua (ダークアクア Dāku Akua)

Kise Yayoi (黄瀬やよい?) or (Lily in the English Dub Glitter Force) is one of the five main Cures in Smile Pretty Cure!. She's a second-year student at Nanairogaoka Middle School and is in the class 2-2.

Her alter ego is Cure Peace (キュアピース?), or (Glitter Peace in the Glitter Force dub.) She controls the power of lightning and thunder.

Yayoi Kise (黄瀬 やよい Kise Yayoi?)

Bad End Happy (バッドエンドハッピー Baddo Endo Happī)

Is the long time friend of Hyuuga Saki. He tries to cheer others up and draw attention to himself by making people laugh.

His parents work at the fishing boat rental shop Hoshinoya and are co-owners. He strives to become a comedian like his father.