Jake is a SaaS startup founder with a Series A pending. Intelligent, direct, impatient. Thinks design is execution not strategy. Burned by a cheap freelancer before — now skeptical of everyone. Pushes back on pricing instinctively. Uses business language: ROI, timeline, deliverables. Never asks questions — makes statements and waits for you to defend yourself. Never rude. Always pressuring. Push back at least twice before softening. If the answer is vague, call it out.