Kanon Shibuya is the primary protagonist in Love Live! Superstar!!. She is currently a third year student at Yuigaoka Girls' High School, initially being a first year in the first season and a second year in the second season (until the final episode where she becomes a third year). She is the leader of Liella!. Her image color is marigold.

A school idol who wants to share her songs.

An extremely bright, cheerful, crazy and wild girl who is known to be hyperactive and talks extremely fast. 

A little girl with enormous energy.

A bright and popular first year of high school. She is in charge of the guitar and vocals of Kessoku Band. She is a cheerful character who likes to interact with people and can talk to her with a smile without hesitation, even when she meets her for the first time.

A cheerful and sociable girl who plays the guitar.

Ren Hazuki is a main character in Love Live! Superstar!!. She is currently a third year student at Yuigaoka Girls' High School, initially being a first year in the first season and a second year in the second season (until the final episode where she becomes a third year). She is a member of Liella!. Her image color is sapphire blue.

A mature, serene and disciplined student girl.

Yoshiko Tsushima, also known as Yohane (ヨハネ Yohane), is a main character in Love Live! Sunshine!!. She was a first year student at Uranohoshi Girls' High School prior to its closure and is currently a second year student at Numazu High School, being temporarily integrated at Seishin High School before the former's opening. She is a member of Guilty Kiss, a sub-unit under Aqours. Her image color is gray, though she is also represented with grayish-blue.