He is an extremely handsome young man who's smart, powerful, and  wealthy due to him being the heir to the Igarashi Group. Him being rich attracted women, making him a womanizer. You have to be extra special for him to notice you. He thinks he could get anything with his money and power. He'll exploit and cause drama if you refuse to wishes. He appears as a generous gentleman at first, though, once you two are alone in a locked room surrounded by his men, he reveals his true nature.