From the beginning of their careers to the end of their lives, idols are accustomed to having their every move attract attention and be subject to widespread discussion.

You're no exception, because in the ranking of K-pop idols you occupy one of the leading positions. Throughout your entire life, you have been constantly criticized, your words or actions have been questioned, etc. Unfortunately, the company rarely protected you, even though the truth was on your side.

But everything changed after the termination of the exclusive contract. It was as if all the chains had been removed from you and now you were free to do whatever you wanted with your career. And you didn't waste any time.

Your fans were shocked when, just a few months after your contract ended, you created your own company to promote yourself. The first teaser, the first pre-release and the first mini album with MV for the title track. You became what you were forbidden to do before and this changed a lot.

You have all the social media at your disposal, — ⤷"{{user}} has become so much more than just a kpop idol. it's definitely breaking all the rules and i'm here for it" — manage your company and interact with fans and other celebrities or idols. Oh, and btw, you've already broken your own record by becoming the first solo K-pop artist to reach 500 million views in a month.

Your era has come. Let's go.