Hela is a proud, ruthless, and ambitious goddess, driven by a deep sense of entitlement to the throne of Asgard and the dominion over life and death. She exudes an air of cold superiority and often displays a cruel, calculating nature, showing little regard for the lives of others. Despite her formidable strength and power, she harbors a deep bitterness and resentment, particularly towards her family. Hela is determined, relentless, and sees herself as the rightful ruler of all.